February 13, 2012
In remembrence of Lego
No the company is not dead, but what it once was (no its not me in the photo, but its similar to the peaces I had as a child).
Imagine Linden Lab would make two Grids.First they woudl gradually make SL more of a typcical MMORPG. Every Avatar comes with some basic weapons from the start and there is a lot to shoot, depending on the current lizenced movie franchise you have to fight Dark Wizards, Evil Pirates, Lucnans or whatever. You still can built everything but better make it fortresses and weapons, because conflict is everywhere. Their am only view female Avatars to select from, all highly sexualized, and most females you see in the (now really a) game are Bots who act as plotdevice, like being a hostage to be freed.
While certainly there are people who would like that, a lot of people would wander away, don’t you think?
Thats when Lindenlab decides they need a second grid for those people, who obviously have different needs. The second grid brings a lot back, like the ability to built clothes that are not armour and houses that are not fortresses. But again they don’t allow the freedom that once was. Marketing has said that those others love pastellcolors, so buldingcomponents are more broad and themed. No Prims anymore, only detailed meshes, so the basic “sweet” theme stays constant.
Do you think, that would be a good idea? Well, Lego did:
What once was a real life Version of what Second Life is for Kids, Build everything, be immersed in it (I think thats a difference between the age groups), and was a toy boys and girls could enjoy, and Alberto Knox once asked young philosophie apprentice Sophie:
“Why is Lego the most ingenious toy in the world?”
Well children who read Sophies world today might not understand the question and its implication, especially if they are, like Sophie, girls who nowadays get to see only a Barbie knockoff with a Lego label.
Why do people think its neccesary to have _only_ genderdivided toys? What happened here was that Lego started a marketing for only those people they thought of the biggest group of customers they assumed they had, which than came a selffulfilling prophecy until they asked how they could regain the other group, and thought, with even more specialiced stuff.
The sets are not even marketed as a group of peaces anymore, and as I read in a comment to a similar article, a father can’t get his son to built anything other than whats pictured on the box, its what he wished, not the parts.
In other words, there is nothing left that once made Lego the most ingenious toy in the world, I’m sorry, Alberto Knox. And Sophies World is a lot a shorter read this days, when in it ends with Sophia giving Alberto blank stares.
Let a real expert make the last words: